The company has been around for decades and reached many huge clients through its website, but conversion rates were becoming lower than expected.
Industry: Banking
Company: Data Center Inc.
Luby is a custom-made software house delivering world-class tech solutions in Brazil and abroad for 20 years now...
Besides my lead, I was the only product designer in charge of the project...
1 month Discovery
2 months User flows, Wireframes, High fidelity prototypes
An usual first step on every project, the documentation of certainties, suppositions and doubts...
Users are not finding what they want...
Use of specific dev terms that may confuse non-technical users...
Is there a specific field that looks for Luby services the most?